ROLE : Lead Product Designer

SUPPORT : PO, Engineering Team, Brand, Stakeholders and Showroom Assistants

WEBSITE : MADE.COM

Research had shown that users were often confused about measurement and product dimensions of items they were buying online. Which resulted in unhappy customers or returned purchases. 

A second problem users were facing was having the right contextual information, it was hard for users to image what to product would look like in their living rooms, bedrooms etc.

So taking advantage of new technology and in order to remain competitive with industry rivals Made decided to build an experimental AR feature which would seamlessly integrate within its existing app.

After some initial research and discovery with the team, I mocked up some low-fed wireframes to work out the general flow of the feature which included how the user would initially access AR and the sort of options they might want to see.

Working closely with the PO and engineer it was very much a process of quick rounds of testing in-store followed by iterating on feedback.

As I didn't have much control over the 3d objects / textures that were used to create the products themselves. ( these models were being created via a 3rd party ) I focused on UI, button layouts and interaction between screens.

I did not want to tear away from the main focus of the 3D product model - so I experimented with minimal UI, making it paired back and as simple as possible.

Due to budgeting and time, a fully working AR prototype could not be built to test and iterate. So for a work around I built a prototype in principle to mimic AR as best as I could to help me test, learn and evolve.To ensure the technical feasibility of the project I frequently conferred with the engineering team.

The prototype was tested in-store with made customers and iterated on based of feedback.